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5k run

Overwhelming Success! Puerto Peñasco 5k Color Run Raises 100k Pesos for Hemodialysis

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You’ve probably seen at least one API photo coverage of those recent rad rages called Color Runs (or Toma Color in Spanish) where hundreds of runners get doused in puffs of brightly colored, harmless, powder as they run or walk or dance past stations set up for that specific purpose, on their way through a 5k course. They are usually held to raise money for a charitable cause. Popular in the U.S. for the last couple of years, they’ve now extended to most of the world including Brazil, Mexico, Colombia, Puerto Rico and other countries.

Recently, a group of friends, all young business entrepreneurs here in Puerto Peñasco, put their altruistic heads together for a way to help expedite final stages of the DIF Hemodialysis Center project headed by First Lady Rafaela Félix de Figueroa. They wanted something fun that would appeal to all ages thus maximizing the potential number of participants in the event. They went with the Toma Color concept since it is catching on so fast throughout the Latin American countries. This creative group could not have made a better decision.

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