We all know what an increase of 3,500 visitors arriving pretty much all at once upon our little pueblo can make to our economy (that’s about how many passengers an average small cruise ship carries). The annual bike rally brings those kinds of tourists to town; Roger Clyne’s fans hit that mark during his Circus Meximus; Spring Break is yet another period that brings young visitors to town in large numbers…
In Part V of our impact study we discussed ways a destination like ours could duplicate the very effective methods cruise lines have been using for forty years that have led to their continuous growth. That is to ask questions and listen to the answers, then give them more than they asked for.
Before we delve too deeply into the marketing science of garnering the valuable information that reveals what would make a cruise passenger a potential vacationer to our little slice of paradise by the sea, let’s take a macro look at the complex considerations of cruise operators just to select ports of call and itineraries.
In Part IV of our Impact study, we defined some areas of infrastructure needed to accommodate the cruise passenger market that aren’t as obvious as those normally envisioned. We discussed how simple the formula is that cruise lines themselves have been using for 40 years that is credited as crucial to their phenomenal growth over that period. It has to do with spoiling (not just satisfying) the passenger. This simple philosophy…
Our long awaited cruise port construction is underway, which means the Proverbial Clock has started ticking on the time line for completing infrastructure required to handle the economic impact of what will amount to a burst, although a continuous one, a predictable one, of tourism from this uniquely distinct cruise segment.
With all the beer and Margaritas they could drink, plus plenty of chips and salsa, and the satisfaction of knowing they could help the Rolling Rockies toward their goal of getting to some invitational exhibition games, possibly getting closer to buying a used van to help them get to these out of town events, the partiers were full of jokes and laughter and feeling good all over the boat all night long.
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